TinMen Founder Mukesh Manda

Mukesh Manda, co-founder of TinMen shares his UrbanDart Experience

TinMen is a Hyderabad based startup which delivers fresh, affordable, healthy and simple home cooked food to offices.  It delivers home cooked lunches straight from the kitchens of home chefs for as low as Rs.75! They call themselves a modern, technology dependent version of the Dabbawala system. The TinMen app also comes with a snazzy inbuilt meal scheduler which allows you to create weekly or monthly meal plans solving your food woes. It doesn’t get any better than this!

TinMen has run campaigns with UrbanDart in Hyderabad. Mukesh Manda, the co-founder, is a thorough professional and an absolute delight to work with. Our ambassadors love working for the TinMen campaign and are super motivated to keep doing better. So, let’s hear it from the horse’s mouth.


Tell us a little bit about your yourself. Where do you come from and what did you study?

I graduated from IIT Kharagpur with a degree in Electronics Engineering. Thereafter, I worked as a software development engineer in Oracle and Amazon before starting TinMen. TinMen was founded in mid-2015.


You have a lot of responsibility at TinMen. What does a typical day look like for you?

I start my day early and try my best to spend the first four hours of the day on independent work which does not have dependencies on other team members. Then I break for lunch. After lunch, I follow up with each of my teams and get updates. Some of these follow ups become meetings. I try my best to schedule any team meetings or external meetings during or after this time i.e. after 2PM.


How and why did you get started with UrbanDart?

tinmenbagWe have a small but extremely good in house sales team at TinMen. When we heard about UrbanDart, we came up with the strategy of extending this in-house team and combining UrbanDart’ s sales force with our existing one to scale up our sales efforts quickly . This gave us a lot of flexibility, mainly the ability to scale our sales efforts up and down at will. This is something very important and crucial for startups such as us, for whom speed of execution is one of the most important things.

The other aspect that we found very interesting about UrbanDart is that we can have several ambassadors working on a single campaign and this gives us the advantage of being able to tap into their pre-existing sales networks thereby increasing our reach and this in turn helped increase our sales tremendously.


This gives us the advantage of being able to tap into their pre-existing sales networks thereby increasing our reach


What advice would you give a new ambassador who is interested in working for your campaign?

I would strongly encourage ambassadors working for the TinMen campaigns to know as much about the product i.e. TinMen as possible. The easiest way to do this is to order lunch from us (assuming they fall in one of our delivery zones). Once an ambassador understands our product and maybe even tries our product once, it will help them tremendously in pitching the product to prospective customers.


How has your experience been with UrbanDart been so far?

The journey with UrbanDart has been smooth and hassle-free so far. We have been working with UrbanDart, and have been experimenting with different kinds of campaigns and most of them have worked great so far. Soon, we will enter the scaling up phase and we are super eager to see how quickly we can scale up our sales efforts with UrbanDart’ s help. The team at UrbanDart is very prompt and customer service is definitely one of the strong suites. As a client partner, UrbanDart has always made us feel valued and important. The quality of ambassadors is great too! They are very professional and quite well versed with what they do. The team at UrbanDart ensures that every ambassador knows and understands the campaigns well before they approach a prospective customer. Selling is second nature to these guys.


Selling is second nature to these guys.


What do you think are the most important traits in a sales person?

I believe that persistence, willingness to learn more about the product and building  healthy long term relationships with customers are the most important traits in a sales person.


What’s your best career advice for young people today?

Work hard and never stop learning. I recommend that all young people read the book “Deep Work” by Cal Newport.


If someone called you and asked you,” Why should I partner with UrbanDart”. What would you tell them?

UrbanDart enables any organization to scale up sales efforts quickly with their freelance salesmen who can help you approach prospective customers almost immediately thereby tremendously reducing your time to sell. You also reap the benefits of being able to tap into the preexisting sales networks of UrbanDart ambassadors. UrbanDart’ s operating model is lean, unique model and has worked extremely well for us. Hiring takes up significant organizational resources and this is a great option for any company, especially startups!


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